Your most active followers are
your biggest growth drivers
Identify, segment and activate your most valuable followers —
whether your goal is selling tickets, driving streams, filling a venue or growing your community.
Not all followers are created equal.
Some scroll, others like. But some are fully committed.
At BackRoom, we call these your superfans.
They spend 3X more
Active followers are the first to buy tickets, merch, and premium experiences
They boost your direct revenue
Engaged fans respond to early drops, VIP access and exclusive content — helping drive up your D2C and stream-based earnings.
They amplify your visibility
They like, comment, share and tag — turning your content into free organic reach across social media.
Your most active followers are
your biggest growth drivers
Identify, segment and activate your most valuable followers —
whether your goal is selling tickets, driving streams, filling a venue or growing your community.
Not all followers are created equal.
Some scroll, others like. But some are fully committed.
At BackRoom, we call these your superfans.
They spend 3X more
Active followers are the first to buy tickets, merch, and premium experiences
They boost your direct revenue
Engaged fans respond to early drops, VIP access and exclusive content — helping drive up your D2C and stream-based earnings.
They amplify your visibility
They like, comment, share and tag — turning your content into free organic reach across social media.
Your most active followers are
your biggest growth drivers
Identify, segment and activate your most valuable followers —
whether your goal is selling tickets, driving streams, filling a venue or growing your community.
Not all followers are created equal.
Some scroll, others like. But some are fully committed.
At BackRoom, we call these your superfans.
They spend 3X more
Active followers are the first to buy tickets, merch, and premium experiences
They boost your direct revenue
Engaged fans respond to early drops, VIP access and exclusive content — helping drive up your D2C and stream-based earnings.
They amplify your visibility
They like, comment, share and tag — turning your content into free organic reach across social media.
Why BackRoom is your secret weapon on Instagram ?
BackRoom helps you clearly understand and activate your Instagram audience, converting engagement into revenue.
Why BackRoom is your secret weapon on Instagram ?
BackRoom helps you clearly understand and activate your Instagram audience, converting engagement into revenue.
Spot your most engaged followers instantly
Spot your most engaged followers instantly
No more guesswork. We analyze comments and story reactions to surface the people who engage the most with your page — and are the most likely to convert.
No more guesswork. We analyze comments and story reactions to surface the people who engage the most with your page — and are the most likely to convert.
Discover smart, dynamic segments based on behavior
Discover smart, dynamic segments based on behavior
Sort your audience by engagement level, or last interaction with the page — and speak differently to each segment: from loyal fans to curious newcomers.
Sort your audience by engagement level, or last interaction with the page — and speak differently to each segment: from loyal fans to curious newcomers.
Launch automated, personalized DM campaigns
Launch automated, personalized DM campaigns
Use comments on posts, story replies, or keywords like “TICKETS” to trigger smart messages with links, media or special access — at scale.
Use comments on posts, story replies, or keywords like “TICKETS” to trigger smart messages with links, media or special access — at scale.
Track what works and do more of it !
Track what works and do more of it !
See who interacted, who clicked, who converted. Use those insights to fine-tune your content and keep growing the fanbase that really drives your success.
See who interacted, who clicked, who converted. Use those insights to fine-tune your content and keep growing the fanbase that really drives your success.
Build a smarter fanbase — not just a bigger one
Build a smarter fanbase — not just a bigger one
When someone replies, comments, or engages with DMs, their profile gets smarter — so your targeting does too.
When someone replies, comments, or engages with DMs, their profile gets smarter — so your targeting does too.
Master your SuperFans
in 4 Steps
Connect your Instagram Business
Connect your Instagram Business
Securely connect your Instagram business account — BackRoom starts analyzing your audience right away.
Securely connect your Instagram business account — BackRoom starts analyzing your audience right away.
Find out who really cares
Find out who really cares
We scan your page activity to surface the people who reply, comment and engage the most.
We scan your page activity to surface the people who reply, comment and engage the most.
Dynamic Audience Segmentation
Dynamic Audience Segmentation
Organize your audience based on real behavior: repeat engagers, new fans, campaign responders, and more.
Organize your audience based on real behavior: repeat engagers, new fans, campaign responders, and more.
Send the right message, to the right people
Send the right message, to the right people
Use story replies or keyword comments to trigger personalized messages — with zero manual effort.
Use story replies or keyword comments to trigger personalized messages — with zero manual effort.
Awareness
(Direct Announcements)
Make sure the right followers see your drops, events or releases — and get them to spread the word.
Traffic
(Drive fans to your site)
Drive qualified fans to your site, ticketing, or link-in-bio — based on who’s ready to click.
Lead-Generation (Grow your Database)
Redirect engaged followers to opt-in forms and collect first-party data — like email or phone — to enrich your CRM and build long-term value.
Sales
(Boost your revenues)
Send early access links to top engagers. Promote last-minute tickets. Push exclusive merch drops.
All straight from your DMs.
Real-time Instagram follower analytics
Smart segmentation based on engagement
Automated, personalized DM campaigns
Profile enrichment via campaign behavior
Easy integration with your CRM & marketing tools