Detect your potential buyers on Instagram

Track engagement, detect buying intent, and collect emails and phone numbers from your top followers to convert and retain them.

86%
Open rate
3x
Average ROI
$0
Ad budget

CSV export • 100% GDPR • Coming soon: Multi-platform connectors (CRM, Ticketing,..)

Fast results
No ads
GDPR compliant
Direct Acquisition

Instagram becomes a direct acquisition channel

Like Google Ads or Facebook Ads, but with first-party data. Your engaged followers become your "intent buyers".

1. Connect Instagram

2. Your followers provide their email

3. Get the list

What you get

  • A list of emails from real interested customers
  • You can contact them whenever you want
  • Compatible with all email marketing software
  • 10 to 15% of your followers provide their email

Real example

750 000

Instagram Followers

90 000+

Email addresses collected

Workflow

Your most engaged followers are your best potential customers

Our algorithm analyzes your followers' engagement to identify those ready to buy, without spending on advertising.

Connect your Instagram account

Automatic audit of your Instagram community. BackRoom analyzes your audience in real-time to identify your superfans and qualified prospects.

  • 1-click Instagram connection
  • Automatic audit of your community
  • 100% GDPR & Instagram compliant

Instagram Connection

@audit_pro
Status Connected

Community audit in progress

Followers

12.4K

Engagement Rate

8.2%

Connexion active

In-depth fanbase analysis

Automatic engagement scoring with sentiment analysis. Classification of your followers into 4 categories according to their purchase potential.

  • Automatic engagement analysis
  • Automatic sentiment analysis
  • Top profiles identified with scores

Top Profiles

147 identified
1

@super_fan_1

Score: 98/100

2

@engaged_user

Score: 92/100

3

@active_follower

Score: 85/100

4

@potential_fan

Score: 78/100

Smart segmentation

Automatic organization of your followers into qualified segments. CSV export to build your CRM-ready database.

  • 12 qualified segments (superfans, ambassadors, dormant users...)
  • Visual classification by engagement level
  • Direct CSV export from dashboard
  • Instant CRM-ready database

Segmentation

Super Fans 42

Score: 95-100 • Very high engagement

Engaged 68

Score: 85-94 • High engagement

Active 89

Score: 75-84 • Medium engagement

Potentials 124

Score: 65-74 • Moderate interest

Automated campaigns

Contextual triggers for personalized messages. Multimedia content with interactive buttons and automatic tracking.

  • 6 triggers (comments, DM, stories...)
  • Messages with media + interactive buttons
  • Automatic performance tracking

Active Campaign

In Progress

Personalized Message

🎉 Hey {first_name}! As a super fan, here's an exclusive offer for you...

Active Triggers

Comment
DM
Story Like
Share

42

Sent

38

Seen

14

Clicks

Lead generation

Automatic collection of opt-in emails and phone numbers. Real-time dashboard with conversion metrics and campaign scoring.

  • 147 opt-in emails and 89 phones collected
  • Instant CRM-ready database
  • CSV export or multi-platform connectors (coming soon)

Results

∞ ROI
Emails

147

+12 aujourd'hui

Phone Numbers

89

+8 aujourd'hui

Conversion Rate 12.4%

conversions on 1,184 targeted profiles

Acquisition Cost
0€
Campaigns

Turn every interaction into a sales opportunity

Personalize your messages according to each follower's engagement level to maximize your conversion chances and generate recurring revenue.

Advanced personalization

Messages adapted to each follower's profile and engagement history

Complete automation

Scheduled message sending and real-time response tracking

Performance analytics

Track open rates, response rates, and conversion rates

GDPR compliance

Full compliance with privacy and data protection regulations

@votre_marque

Hey! Thanks for your engagement ❤️ As a super fan, we're saving you special pre-sale access...

I noticed you love our artists 🎉 Enjoy -15% off your next concert ticket with code SUPERFAN15...

Welcome to our community! 🌟 Early bird access to our next event exclusively for you...

Testimonials

Measurable results without advertising budget

Discover how our clients generate significant revenue by leveraging the audience they've already built on Instagram.

15M+
Followers analyzed
+200
Pages analyzed
3x
Average ROI

Join industry leaders who analyze their audience with BackRoom

Analyze my Instagram account for free
Features

Everything you need to convert your followers

BackRoom combines engagement analysis, automatic personalization and performance measurement to turn your Instagram audience into recurring revenue.

Engagement analysis

Automatic identification of your superfans with advanced scoring

Accuracy: 99%

Smart segmentation

Automatic creation of segments based on purchase potential

Better targeting: 4x

Advanced personalization

Messages adapted based on each follower's profile and history

Open rate: 86%

Complete automation

Contextual triggers and scheduled campaign delivery

Availability: 24/7

GDPR compliance

Full compliance with privacy and data protection rules

Compliant: 100%

Export CRM & Leads

Export your qualified followers with opt-in emails and phone numbers to your CRM

Conversion rate: 60%

Ready to turn your followers into customers?

Start today and see results from the first week.

Get a free audit
Pricing

Choose the plan that fits your needs

Transparent pricing with no commitment. Try free for 14 days.

Starter

99.99€ /month

Perfect for individual creators and small brands

  • 3 Instagram pages max
  • 5,000 DMs/month
  • Unlimited reports
  • Data export
  • Email support
Start for free

Recommended

Growth

249.99€ /month

For growing brands and influencers

  • 10 Instagram pages max
  • 20,000 DMs/month
  • Unlimited reports
  • Unlimited users
  • Advanced export
  • Priority support
Start for free

Scale

499.99€ /month

For large brands and agencies

  • 20 Instagram pages max
  • 50,000 DMs/month
  • Unlimited reports
  • Unlimited users
  • Custom export
  • Dedicated support
Contact team

Personalized demo

Frequently asked questions

How does engagement analysis work?

Our algorithm analyzes your followers' interactions (likes, comments, shares) to assign an engagement score and identify the most active ones.

Is it GDPR compliant?

Yes, we strictly follow GDPR rules. Data is processed securely and you have full control over your information.

Can I change plans at any time?

Absolutely. You can upgrade or downgrade your plan at any time. Changes will take effect at the start of the next billing cycle.

Is there a minimum commitment?

No, you can cancel your subscription at any time without fees. We're confident our service quality will retain you.